You know your WordPress site has content. You know Google Analytics has traffic data. But getting a single report that shows which posts actually perform and which ones sit there doing nothing usually means exporting CSVs, matching URLs, and building a spreadsheet. This recipe does all of that in seconds.
What You'll Need
- A WordPress site with published posts or pages
- Google Analytics configured and tracking your site
- At least 30 days of traffic data for meaningful results
- Both integrations connected in Pipeworks
The Workflow
Retrieve your WordPress content inventory
The agent pulls a list of all published posts and pages from WordPress, including titles, publish dates, categories, word counts, and URLs. This becomes the foundation of your report, ensuring every piece of content is accounted for.
Pull traffic metrics from Google Analytics
The agent fetches page-level data from Google Analytics for the reporting period you choose (last 7, 30, or 90 days). For each page, it collects total page views, unique visitors, average time on page, bounce rate, and traffic sources. It also pulls organic search data so you can see which content ranks well.
Match content to performance data
The agent maps Google Analytics page data to WordPress posts by matching URLs. Each post gets enriched with its traffic metrics. Posts with no traffic data at all are flagged separately, since they may indicate indexing issues or content that search engines haven't picked up yet.
Rank and categorize your content
The agent sorts your content into performance tiers. Top performers (high traffic, low bounce rate, good engagement) go in one group. Middle performers with potential go in another. Underperformers (low or zero traffic, high bounce rates) get flagged for review. Each tier includes the data that determined the ranking.
Compile the final report
The agent assembles a structured report with an executive summary at the top: total content count, overall traffic trends, top 10 posts by views, bottom 10 posts by engagement, and content gaps (categories with few posts but high traffic potential). The report is designed to be actionable, not just informational.
What Happens
You get a single report that tells you exactly how your WordPress content is performing. No spreadsheet wrangling, no tab-switching between analytics and your CMS. Use it to guide your content calendar, prioritize updates, and make the case for investing in content that actually drives results.
Run this report at the end of each month and save the results. Over time, you build a trend history that shows whether your content strategy is improving. Comparing month-over-month data is far more useful than looking at a single snapshot.