Knowing how much you made last week is easy. Knowing where that revenue came from is harder. This recipe pulls Stripe payment data and Google Analytics traffic sources into a single weekly report, giving you a clear picture of both revenue and the channels driving it.
What You'll Need
- A Stripe account with active payment processing
- Google Analytics configured on your site with traffic source tracking
- Both integrations connected in Pipeworks
The Workflow
Pull last week's payments from Stripe
The agent retrieves all successful payments from Stripe for the previous seven-day period. It calculates total revenue, number of transactions, average transaction value, and compares these figures to the week before to show growth or decline.
Get traffic and conversion data from Google Analytics
The agent pulls traffic data from Google Analytics for the same period, broken down by source — organic search, paid ads, social media, direct, and referral. If you have e-commerce tracking or goals configured, it also pulls conversion rates by channel.
Combine revenue and traffic insights
The agent maps Stripe revenue against Google Analytics traffic patterns. It highlights which channels drove the most visits and how conversion rates varied across sources. This helps you see not just where traffic came from, but which traffic actually resulted in payments.
Format the report
The agent compiles everything into a structured summary: total revenue, week-over-week change, top-performing channels, conversion rates, and notable trends. The report is designed to be scanned in under two minutes.
What Happens
Every week, you get a concise revenue report that connects the dots between marketing activity and actual income. It replaces the guesswork with data, helping you make better decisions about where to invest your time and ad budget.
Run this every Monday morning so you start the week with a clear view of what worked and what didn't. Over time, these weekly snapshots become a powerful trend log for your business.