Google Ads tells you about clicks and conversions, but it doesn't know what happened after someone hit your checkout page. This recipe bridges that gap by matching Google Ads campaign spend with actual Stripe revenue, giving you a true picture of which campaigns are making money.
What You'll Need
- A Google Ads account with active campaigns
- A Stripe account processing customer payments
- UTM parameters or campaign tracking on your checkout flow
- Both integrations connected in Pipeworks
The Workflow
Pull campaign spend from Google Ads
The agent retrieves spend, clicks, and conversion data for each active campaign in Google Ads over your chosen time period. It organizes the data by campaign name so it can be matched against revenue later.
Retrieve revenue data from Stripe
The agent pulls successful payments from Stripe for the same period. If your Stripe charges include metadata like campaign name or UTM source, the agent uses those to attribute revenue back to specific campaigns.
Match spend to revenue
The agent maps Google Ads campaigns to Stripe revenue using available attribution data. For each campaign, it calculates total spend, total attributed revenue, ROAS, and cost per paying customer. Campaigns with no attributed revenue are flagged separately.
Build a profitability summary
The agent produces a clear report showing each campaign's spend, revenue, profit margin, and ROAS. It ranks campaigns from most profitable to least, making it easy to see where your ad dollars are working hardest.
What Happens
You get a direct line of sight from ad spend to actual revenue — not just conversions or leads, but real money in your Stripe account. This clarity helps you double down on winners and cut losers with confidence.
Add campaign metadata to your Stripe charges (via payment links or your checkout integration) to get the most accurate attribution. Without it, the agent has to rely on timing-based matching, which is less precise.